- discipline
branding, ux & ui design
- client
fairfax - sydney morning herald
- location
australia

- case study
breadcrumbs is a multidimensional storytelling platform that enhances the delivery of locally-focused journalism by allowing users to become fully immersed and to choose how they follow a story.
the live experience
-
the app product provides a multimedia experience through text, photos and videos.
-
journalists can mark relevant elements of the story that will later become a ‘breadcrumb’.
-
interaction between journalist and users.
-
users can follow events in real-time, enhancing the ‘live story’ experience.
-
users can contribute their own content to help build a richer story (moderated by the editor).
-
social media integration allows for easy sharing.
360º breadcrumb experience
-
users can interact with the geo-located breadcrumbs previously left by the journalist.
-
a number of different views can be activated to see where certain events took place (360º and ‘birds eye’ map).
-
each breadcrumb contains detailed information, allowing users to be better informed and engaged with specific aspects of a story.
-
comments are seamlessly integrated to encourage discussion and engagement between readers and the stories.
get a quote! it's free :)







