branding, ux & ui design
fairfax - sydney morning herald
- case study
breadcrumbs is a multidimensional storytelling platform that enhances the delivery of locally-focused journalism by allowing users to become fully immersed and to choose how they follow a story.
the live experience
the app product provides a multimedia experience through text, photos and videos.
journalists can mark relevant elements of the story that will later become a ‘breadcrumb’.
interaction between journalist and users.
users can follow events in real-time, enhancing the ‘live story’ experience.
users can contribute their own content to help build a richer story (moderated by the editor).
social media integration allows for easy sharing.
360º breadcrumb experience
users can interact with the geo-located breadcrumbs previously left by the journalist.
a number of different views can be activated to see where certain events took place (360º and ‘birds eye’ map).
each breadcrumb contains detailed information, allowing users to be better informed and engaged with specific aspects of a story.
comments are seamlessly integrated to encourage discussion and engagement between readers and the stories.