case study

intro

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the  process

- defined the objectives and the scope of the project.

- created a hmw (how might we) statement.

"how might we leverage the experience and trust of both existing and potential Stockspot's investors in order to increase time on site and conversion rates"

- analyzed the existing google analytics data.

- interviewed 5 participants (online surveys) 

- created 2 proto-personas.

- defined with the client the jobs to be done, the user journey and number of screens in order to tackle the main objective of the project.

- wireframed the homepage and the sign up flow.

- created a hi-fi interactive prototype.

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