- discipline

ux

- client

atg - captain's choice 

- location

melbourne, australia

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case study

intro

the process

- workshop - defined the objectives and the scope of the project and created a hmw (how might we) statement.

"how might we leverage the experience and trust of existing and potential Stockspot's investors to increase the conversion rates"

- analyzed the existing google analytics data.

- interviewed 5 managers and consultants from different travel agencies.

- workshop - created 3 proto-personas.

- workshop - created a mood board and ran a sketching session.

- workshop - defined with the client the jobs to be done, the user journey and number of screens in order to tackle the main objective of the project.

- wireframed the homepage, the menu and the trip page.

- created a hi-fi interactive prototype.

- did user testing with 6 participants (face to face)

- refined the designs and created an example of interactions in principle.

- created an insights summary report.

- identified epics or stories.

- handover to developers.

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