- case study

this was our first project with an overseas company (hong kong). a group of 3 young mexican entrepreneurs allied with a chinese company to create a trading company under the name of global pro merch exchange (gpmx).  

we had the privilege to design for them their identity and branding.

 

some of the guidelines / requirements of our client were:

- constant movement and communication with clients around the world.

- sea containers. primary way of moving / shipping their products. 

- red colored detail.

- helvetica typography.