identity & branding
hong kong, hk
- case study
this was our first project with an overseas company (hong kong). a group of 3 young mexican entrepreneurs allied with a chinese company to create a trading company under the name of global pro merch exchange (gpmx).
we had the privilege to design for them their identity and branding.
some of the guidelines / requirements of our client were:
- constant movement and communication with clients around the world.
- sea containers. primary way of moving / shipping their products.
- red colored detail.
- helvetica typography.