- case study

we designed the brand identity (logo, packing and packaging) for mun (premium 100% agave mexican tequila). mun is imported from mexico (tequila, jalisco) by a chinese company to hong kong since 2001.

in this project we were asked to design and develop a concept based on the mexican culture.

after a long and detailed research, and sketching different concepts, we found out that mun phonetically sounds like "moon" and we chose the final concept based on the aztec goddess of the moon "coyolxauhqui". we based the brand on her story and this is what we achieved.